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Frequently Asked Quesions
I am very creative with a good eye for design, do I need to be certified to be a home stager? Your creative talent is a great start! There is no industry standard or any requirement for formal training or certification. Getting the right training however will make you stand out as a professional and give you the confidence to take on paying clients I have a background in business, multimedia design and real estate and then I got a staging certification to pursue my passion for entrepreneurship and design I remember launching Genesis, and it felt like I had opened a box of jigsaw puzzles. Fun challenge, right? But then, I found a lot of missing pieces that I had to fail my way through and document as I go. You can certainly google the missing pieces and learn to put it all together. That will cost you 1-3 years of learning on the job The easier way is to get trained by someone who has been through what you’re aspiring to do. Training will give you a roadmap to start strong and grow quickly with no need to reinvent the wheel There is no industry standard or requirement for formal training or certification. Getting the proper training will make you stand out as a professional and give you the confidence to take on paying clients. Starting without training is like being handed a box of jigsaw puzzles with missing pieces. It will take you twice as long and cost twice as much experimenting. The easier way is to get trained by someone who has been through what you’re aspiring to do. Formal training will give you a roadmap to start strong and grow quickly without reinventing the wheel.
How much money can I make as a home stager? You can make as much money as you want to. As a business owner, the time you put in is directly related to how much money you make. It is not uncommon for mid-level boutique companies to make six to seven figures a year. It can be a rewarding and lucrative business with good cash flow and potential for quick growth.
How much capital do I need to start a home staging business? You can start with NO CAPITAL, using your skills and talent to earn money. One business model requiring no money to start is CONSULTATIONS, where you teach clients how to use what they already own to stage without bringing in any inventory. You may also offer seasonal staging, E Design, Home Makeovers, and Personal Shopper. There are also no money-required marketing strategies. Starting with the business model that has no overhead expenses and no capital will allow you to raise capital on your own
How does the recent shift in the real estate market affect home staging as a business That is a multi million dollar question! Studies show that 90% of home buyers cannot visualize how to furnish an empty home. Staging provides the visual to help them see themselves living in the home and propel them to make an offer. Home buyers are more discriminating, now wanting more for their money; staging gives them the visual that propels them to make an offer. Real estate by nature is and will continue to be a cyclical market In any market condition, sellers need to sell quickly and for as much money as possible There are statistics to show that home staging is a proven marketing tool to sell a house. I feel very strongly that there will continue to be a need for staging regardless of market shifts The rising price of homes also means that buyers are paying more, therefore, they want more for their money, staging gives buyers the visual that propels them to make an offer. When the heart is excited, the hand reaches for the pocket.Home staging does that for a house.
Do I need to rent a warehouse and carry my own inventory? There are different business models that do not require you to carry any inventory or invest any money I chose the vacant staging model and decided to carry my own furnishing which means we are renting a warehouse to store the inventory. Furniture rental is an option for the vacant staging business model, but you will need to buy all the decorative accessories that you can rent out as part of your services. You can start with zero capital using your brain and talent to earn money in different ways. One of those models is the occupied staging where you use whatever the client has to stage their home. Or consultations only, where you tell clients how to use what they have You may also offer seasonal staging, the holidays are around the corner, E Design, Home Makeovers, personal shopper, You do not need money to start any of these VACANT STAGING requires more capital; you may need to buy furniture and rent a storage space or warehouse to store your staging inventory. You can start with a house worth of furniture and buy more as you get more business. Furniture rental is an option for the vacant staging business model, but you will need to buy all the decorative accessories you can rent to the client as part of your services. Your initial startup investment can be as low as $5,000 to procure small furnishing, decorative accessories, professional website setup, and initial marketing. You may be able to carve out temporary storage for the decorative items in your home, so you don't have to pay for storage until you start making money. How does the recent shift in the real estate market affect home staging as a business Real estate, by nature, is and will continue to be a cyclical market. Statistics show that home staging is a proven marketing tool for selling a house.
How quickly will I start making money? This is not a get-rich-quick business, and real estate is a cyclical market, so be sure to have 3-6 months of savings you can live on or another job that pays the bills while you ramp up. Home staging is no different from any other business; your success and how soon you start making money will depend on how much time you dedicate to the business, your targeted marketing approach, and how consistently you apply these techniques.
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