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Meet Joké Durojaiye: Home Staging Expert & Business Mentor

Helping Home Stagers & Creative Entrepreneurs Build Profitable Businesses

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FEATURED IN:

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Joke Durojaiye RESA Board Director

About Me

Hi, I’m Joké Durojaiye, Certified Life Coach, Business Mentor, home staging coach, and serial entrepreneur with over two decades of experience in real estate and business management.

 

As the CEO of Genesis Home Staging, Founder of The Business of Home Staging, and Host of the Creative Business Mindset Podcast, my passion is helping home stagers and creative entrepreneurs turn their talent into thriving, scalable businesses without wasting time, money, or energy on things that don’t work.

My Journey

Starting my home staging business was like putting together a puzzle with missing pieces. After getting my certification, I learned that success takes more than just staging skills.

 

Through hard work and a lot of lessons learned, I made six figures in my first year and tripled that in my third year, and have been growing more than 100% year after year.

 

Now, I share these tested methods with others. No more guessing. No more costly trial and error.

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Host: The Creative Business Mindset podcast

Why I Do This

Every day, I see creative people struggle with the business side of staging. They have amazing talent, but need help with:

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  • Setting up solid business systems

  • Finding and keeping clients

  • Pricing their services right

  • Managing time and money

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My mission is simple: help you turn your creativity into a thriving business, without the stress and confusion I faced when starting out.

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Current Roles:

  • Certified Life Coach | Business Therapy With Joké

  • Founder & CEO, Genesis Home Staging LLC

  • Founder, The Business of Home Staging LLC

  • Host, Creative Business Mindset Podcast

  • Director, National Board of Real Estate Staging Association®

  • Licensed Real Estate Instructor, State of Washington

Teaching & Speaking:

  • RESACON - Real Estate Staging Association Convention

  • Real Estate Staging Association Webinars

  • Real Estate CE Clock Hour Classes - SKCR

  • Designers Room

  • Former Redfin Lead Agent & Home Buying Class Instructor

My Approach to Business

Growing up in Nigeria, my mom taught me a valuable lesson: everything we have been given is not meant for us to keep to ourselves but to be shared for the benefit of others. This shapes everything I do. My focus is on helping you:

 

  • Build efficient systems that support your life

  • Create a steady income without constant stress

  • Grow your business while keeping family first

  • Learn from my experiences and avoid common mistakes

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Industry Leadership

Professional Memberships:

  • National Association of Realtors® Affiliate Member

  • Real Estate Staging Association® Board Director

  • Certified Life Coach | The Life Coach School

20+ Years of Experience In:

  • Real Estate

  • Business Management

  • Systems Development

  • Marketing Strategy

  • Team Building

  • Business Growth

  • Life Coaching

Featured Podcast Appearances

Resilient By Design with Rebecca Hay

  • Discussed expanding from staging to design services

  • Shared insights on creating emotional connections

  • Explored business growth strategies

Home Stagers & Designers on Fire with Marianne Cherico

  • Revealed how to win real estate agent business

  • Shared effective email marketing techniques

  • Discussed marketing strategies for any economy

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