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Welcome To The Business Of Home Staging

I'm so glad you're here! 

I started not knowing what I was doing; I sometimes still don't as I continue to fail my way through life, I am learning and growing. You will never have enough knowledge, enough time, enough support, or be fully ready until you start.  It's the actions you take that will lead you to discover what is possible. 

 

You're ready for this, let's learn and grow together. :)

Joké Durojaiye

Start Where You Are, Use What You Have, Grow & Thrive!

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My Story

I grew up in Lagos, Nigeria, and the Seattle area has been home to my family for more than 20 years. Having called both Lagos and the Seattle area home, I cherish the moments spent with my wonderful family, reveling in meaningful moments, and being fully present.

Before founding Genesis Home Staging in 2018, I was a licensed Real Estate Broker in Washington State. My experiences teaching home-buying classes, touring homes with buyers, and preparing homes for sale—gave me a profound understanding of the art and psychology of real estate marketing. I've honed the skill of helping sellers view their homes as marketable products and using design to craft compelling stories that captivate the hearts of potential buyers.

 

My work ethic is rooted in my formative years in Lagos, Nigeria. Surrounded by inspiration, from role models, including my hardworking parents. My diverse background in Business Management, Human Resources, Graphic/Web Design, and Real Estate combined, enabled me to establish a flourishing business. Genesis Home Staging LLC based in the Seattle area earned six-figure revenue in its first year, with a subsequent 100+% Year-over-year revenue growth.

 

As a visionary in process and system design, I've crafted a continually evolving proprietary system for starting, operating, and scaling a thriving home staging business.

 

I have developed this formula, born from my failures and triumphs, into a curriculum now being used at an Interior Design School based in Nigeria. I am proud of the opportunity to pioneer home staging in Nigeria, guiding the next generation of designers in navigating this novel industry.

My journey through multiple business ventures, underscored by failures and triumphs, has shaped a replicable business blueprint. I'm committed to sharing this knowledge, ensuring others can establish their journey into entrepreneurship without starting from scratch.

I'm passionate about uplifting the home staging industry and mentoring aspiring homestagers to maintain the profession's high standards.

 

 

 

EDUCATION. EXPERIENCE. AFFILIATIONS

  • Licensed Real Estate Instructor (Washington State)

  • Course Developer and Instructor Business of Home Staging and Simplinteriors School Of Design

  • Elected Board Member Real Estate Staging Staging Association (RESA)
  • Founder Seattle Based Genesis Home Stating LLC
  • Media Contributor: Apartment Therapy 

  • Published in: Window Fashion Vision Magazine

  • Most Influential People in Real Estate Staging 2022, 2023 and 2024

  • Kathy Nielsen Spirit Award Nominee 2024

  • President-Elect RESA Seattle Chapter 2021
  • Licensed Real Estate Broker -Washington State 2007-2018

  • Affiliate Member, National Association of Realtors

  • Business Management

  • Human Resources

Joké Durojaiye most influential people in real estate staging 2022
Joké Durojaiye most influential people in real estate staging 2023
RESA PRO
Joké Durojaiye NAR Affiliate Member
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From students and consulting clients

"This course was so thorough and entertaining! I enjoyed each section. By the end I felt well-educated and excited to stage. Joké did such a wonderful job talking through real life examples and made client interactions feel much less daunting. It was also so nice to know she was just an email away when I had questions. I highly recommend this course to anyone interested in the staging industry."

Sarah K.

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